All the networking in the world serves no purpose if
you do not follow up effectively with the people you meet or who re referred to
you. I’ve seen people who work hard at making contacts but whose follow-up was
so bad that the contacts were lost. Its as if they networked halfway and
completely lost sight of the potential to generate world-of-mouth business.
Follow-up letteres and phone calls set the stage for further contact. All
things being equal, the more you’re in contact with others, the more business
you’ll generate. Today, more than ever, there’s no excuse for not following up.
When I travel abroad, I plan to meet for coffee with
people I met which helps me to stay in touch with people from different countries.
Schedule “reconnection calls” regularly. Such calls
enable you to remind the new contacts who you are, where you met them, and what
you do, as well as help you stay in touch with your log-term contacts. If you
don’t follow up with a phone call or letter, you will surely lose many business
opportunities.